Why Use Contract Marketing?

In most businesses, the marketing to-do list exceeds the bandwidth of available resources. As a result, even critical marketing projects that are important to the future of your business often don’t make it past the list. 

 

Sometimes it’s impossible to shift the focus away from short-term issues to plan an attack on a major project. Or maybe there’s nobody in-house with the requisite skills and experience to get the job done efficiently. Either way, projects languish to the detriment of your business.

 

The solution could be simpler than you think. What if you could hire strategic contract marketing services on-demand, so you can leverage the marketing expertise you want, exactly when you need it? 

While FunnelBuilders is focused on providing intelligent marketing for sales-ready leads, we can also rapidly step in to provide effective, across the board, marketing assistance in a number of different ways:

• Expert Help - You need to access the knowledge and skill of a seasoned marketer but don’t have the budget to hire someone full time. So why not hire part-time help? You get access to the same expertise - it just costs less.
• Strategic Planning - You already have some marketing resource in-house. Your marketers are doing a good job on the tactical side, but aren’t really thinking or planning strategically. Why not hire a senior contract marketer to help you take things to the next level? They can help create a marketing vision and long-term purpose that will sustain the competitive advantage your business is looking for.
• Coaching/Mentoring - You already have in-house marketing resource. Your marketers are doing a good job on the tactical side, but need guidance and training. A senior contract marketer can help coach and mentor your individual contributors so that the overall value of their achievements increases.
• Break/Fix - You have a process that’s broken and needs attention, but you either don't have someone with the requisite skills, or simply can’t free anyone up for long enough to get it fixed and back on track. Why not hire someone to fix that process, without incurring all the expenses of a permanent employee? 
• New Projects - You have critical new marketing projects to launch but simply don’t have the bandwidth. Why not bring someone on board who can focus on the task without becoming a payroll burden? 
• Back-Fill - Your marketing leader has just left, and hiring the right replacement will take some time. Fill the gap with a marketer who can hit the ground running, whatever your marketing mix may be.