Internet Marketing Strategy

 

Traditional outbound marketing programs (direct mail, telemarketing, tradeshows) are no longer effective lead generation tools. 99% of cold calls go to voicemail, and messages are rarely returned. Direct mail response levels are in sharp decline. And tradeshow attendance just keeps going down. There’s simply too much clutter out there for these approaches to effectively break through the noise any more. 

 

Thankfully the online world provides an increasing number of new and more fruitful avenues for savvy tech organizations to achieve their lead generation goals.

A recent Marketing Sherpa report shows that “87% of all B2B technology product purchasing cycles start with or include an internet search.” 

 

Your prospects want to conduct extensive on-line research before they engage with a sales person. That’s why it’s so critical for these motivated buyers to find you on the web and why your story must be sufficiently compelling to attract their attention and keep them engaged.    

 

To be a successful online marketer, you must be proactive, with a well-managed Pay Per Click program, compelling landing pages and a well-optimized, well-articulated and engaging website that’s focused on visitor conversion. And, to sustain your success, you’ll need  to implement smart and effective lead nurturing programs.  

FunnelBuilders can help you achieve these critical goals. As online marketing experts, we can help you develop and implement the on-line marketing strategies you need, to ensure that web users know that you have the products and services they’re looking for. 

• On-line Demand Generation Focused on Post-Click Marketing Best Practices
• Developing a Persuasion Architecture for Your Web Site
• Developing and Deploying Effective Lead Nurturing Program 

Want to Learn More?

Contact us now to find how FunnelBuilders can improve your online lead generation programs today.