Effective Post-Click Marketing

In B2B, effective on-line marketing is all about generating conversions, not just clicks. Running a simple AdWords (pay per click) campaign that points people to your web site doesn't help you identify prospects. To make your PPC campaigns work, you need to deploy intelligent, well thought out landing-page programs.

If your site is already well optimized, you need to focus on your web content and how it should be architected to help incite visitors to convert.

 

With FunnelBuilders at the helm of your online marketing initiatives, you can finally implement a comprehensive array of powerful and intelligent Post-Click Marketing programs that will help harvest prospects to drive new revenue growth, including:

If your web site isn’t optimized to rank well organically, a PPC campaign is a must. Tied in with a smart post-click marketing program it will help you capture online buyers details while simultaneously building the keyword knowledge you need to fully optimize your site content.

FunnelBuilders will work with your existing PPC vendor to focus their program on building intelligent conversion paths that yield leads - not just clicks. Alternatively we will recommend best-of-breed suppliers that understand the needs of B2B lead generation.

A successful PPC campaign must include a carefully designed landing page program. When people click through on one of your PPC ads, don't just drive them to your web content. It’s much more effective to direct them to a carefully tailored conversion path that ends with a landing page designed to yield a conversion (registration) by offering access to value-added content that’s directly relevant to the search term they entered into Google.

At FunnelBuilders we are experts in the post-click marketing best practices you need to employ to build a successful conversion path and landing page programs to harvest prospects that will turn into qualified sales-ready leads.

Once you’ve identified some top-performing keywords and keyword phrases, you should incorporate them into your web content to help Google rank you better for the organic search terms that are most relevant to your product offering.

However, organic listings take visitors direct to your web site, so it is essential that you build out a compelling persuasion architecture to provide visitors with access to the content they are searching for plus lots of reasons to register in exchange for for value added content.